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The Best IT Service Corporation for Public Transportation in Central and South America

[Global Report] LG CNS Colombia 1

Have you ever had a chance to experience ICT service developed by LG CNS or seen LG CNS subsidiaries around the world?

LG CNS was established in 1987, and has been spreading the ICT territory beyond Korea for over a decade, beginning with LG CNS China in 2001 followed by LG CNS America, Europe, Indonesia, India, Brazil, Japan, Colombia, Malaysia, and Uzbekistan.

Starting this month, LG CNS blog will be posting a series of articles introducing global LG CNS subsidiaries to help you better understand the LG CNS’ services you may have experienced or may in the future.

Today, for the first posting of this series, I would like to introduce LG CNS Colombia.

Colombia is a country on the north western coast of South America with a population of 46 million. The country is home to multiple races with diverse sets of cultures and also has the Andes Mountain range running from its northern to southern ends. In 2011 LG CNS started running their business here in full force.

Let’s take a closer look at LG CNS Colombia, then.

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Director of LG CNS Colombia Gwang-Ok Jang giving a speech about the ICT cooperation plan in April, 2015, at the Colombia Korea Business Forum in which presidents of both countries participated

Established in 2011 for the Bogota SIRCI Project

LG CNS Colombia was established in December of 2011, in order to proceed with the contract on the SIRCI* project for which LG CNS had been chosen in July of the same year.

(*) SIRCI: Integrated System of Collection, Control, Information and Service to the User of the Integrated System of Public Transport (SITP)

LG CNS Colombia aims to become “the best IT service corporation” leading the transportation and public IT markets in Central and South America based on smart technologies and services. In order to reach this goal, they are currently running a public transportation card system in Bogota and building a fleet management system (FMS) in Pasto city, while supporting maintenance of the ICT Education Capability Building in Colombia project.

From these experiences, LG CNS Colombia is now working to win other contracts for transportation and public IT service related projects in other countries as a hub subidiary for all of Central and South America.

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Site of SIRCI project in August, 2015: testing the card tagging speed after installing LG Gates at Phase I and II stations

History of LG CNS Colombia

History

Grown into an ICT Business Model for Benchmarking in Central and South America

LG CNS which entered Colombia in 2011 has grown into a major ICT company there, winning contracts such as the ICT Education Capability Building project and the FMS project in two years.

SIRCI in Bogota established by LG CNS completed integrating phase I and II stations last December, and has become a model for benchmarking in major cities in and outside of Colombia since they began working on the project in 2011. This success led LG CNS Colombia to win the contract for the FMS project in Pasto, a southern city with a population of 440,000 which was the first to start a public transportation support project among twelve small and medium sized cities in Colombia, after tense competition against major European and Central and South American companies. This means LG CNS will preoccupy the eleven other cities for the bus management system establishment project which is estimated to be worth about $54 million, and even may end up establishing the automated payment system as it did in Bogota.

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Pasto FMS Pilot demonstration in December, 2015 with over 100 interested people in attendance including Pasto city officials, transportation company executives, Colombia Transportation Bureau, and other officials from cities running SETP

LG CNS is expecting to win contracts for other related projects worth over $85 million. As the developed solution can be applied in other medium and small sized cities in the region, LG CNS is acting as a bridgehead for IT technology export.

The ICT Education Capability Building project created infrastructure for education by establishing IT classrooms at ten schools chosen in 5 major cities in Colombia—Bogota, Medellin, Villavicencio, Cali, and Cartagena. Through the project, educational content for three subjects—Spanish, Mathematics, and Science—were developed, and 16,000 teachers have gone through training to learn how to utilize the content.

The project, which was completed in May of last year, not only enhanced the quality of education using IT, as originally expected, but also greatly contributed in removing the educational gap between large and smaller cities.

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Five ICT educational reform centers in Colombia

Combining Specialties from Colombia and Korea to Form the Best ICT Expert Group in Colombia

LG CNS Colombia consists of the Transportation Operation Team with transportation related IT experts who have been working together since the beginning of the SIRCI project, the New Business Team which leads the competition to win contracts in the region including Colombia, and the CFO Team that was created to support the “the whole businesses”. The Transportation Operation Team is then divided into four divisions—for infrastructure, field equipment, application, and project management/monitoring—with internationally acknowledged skill sets. There are also other virtual teams formed for each project, like the Pasto FMS Team and the Maintenance Team for the ICT Education Capability Building Project, so that the corporation can get ready promptly when assigned new projects.

Since the corporation has Colombians, Koreans residing in Colombia, and Koreans dispatched from the headquarters, their priority is to respect and understand each other’s cultures and conventions. LG CNS Colombia tries to create an organizational culture in which everyone can be included by funding various informal sporting events like soccer, foot volleyball, basketball, and paintball games, and also holding various parties including a Halloween party and the year-end party.

They are working to improve the image Korea has in Colombia as well, by hosting a Korean IT service briefing event at Colegio Campestre Cristiano Highschool in June of 2014 and donating Taekwondo gear to Ubate Superior Normal School in September, 2014 as a part of a corporate social responsibility program. They also gave a lecture at the Colombia Statistical Office on e-government status and corporate innovation cases in Korea while reviewing the level of innovation in March of 2015, and gave a speech on ICT cooperation between Colombia and Korea at the business forum in April, with the presidents of Colombia and Korea and many business leaders in attendance.

Today, we had a chance to get to know about the history of LG CNS Colombia.

In the next posting, we will take a closer look at some of the most interesting projects LG CNS Colombia has been operating. See how they are taking an active role to connect Korea and Colombia through ICT.

Written by Yeonhak Woo, LG CNS Colombia

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