Inside IT
Custom Service is Bringing Satisfaction to Everyone

We’ve all had difficult experience of trying to pick a place to eat with friends or selecting an item to purchase. As more and more information becomes available, making decision is also becoming more difficult. We could say that people are becoming indecisive couldn’t we? With the volume of information greatly increasing and the decision making process becoming more complex, customized services that cater to the needs of customers are receiving a lot of attention.


Custom services use information to understand individual tendencies to find their customers. IT has a strong presence in this process. But what type of custom services is LG CNS providing. Let’s take a look at some of the technologies and custom services provided by LG CNS.


Custom marketing is becoming more important in order for companies to reach today’s smarter and more fastidious consumers. This type of customized marketing solutions analyzes consumer information and purchasing habits to market to specific individuals.

LG CNS offers a custom marketing solution called SENA (Smart Explore and Analysis). SENA is a big data based solution that implements various analysis techniques. The solution uses the most appropriate analysis from a wide range of analysis techniques to provide custom marketing services.

Recommendation analysis analyzes correlations between products as well as consumer preferences and purchasing cycles. From this analysis, the system finds the most appropriate algorithm for providing targeted custom marketing.

This algorithm is then used to create a personalized list of recommendations. Products that are more likely to be purchased by a certain consumer are then recommended to that consumer. The results of the analysis are then presented to the consumer in a visual format. Marketing costs can be reduced using these results and can increase profits.


Mashup+ is a cloud marketing platform provided as an SaaS software solution. LG CNS offers this platform together with other solutions it has developed for various projects.


These solutions are targeted at specialized industry markets such as business management services and movie and broadcast production. As opposed to offering a wide selection of services, customized services are provided for each type of specific customer need.

Mashup+ is a marketplace where consumers and retailers can connect 1-to-1. Service software maintenance and management by the company purchasing the service is not required because the services are provided as SaaS[1]. Companies can access the software remotely and LG CNS performs maintenance and management of the software the companies need.

This service increases the opportunities for software developers to sell their own software. Even if a company has developed a quality software, this type of solution can help the company to improve their sales and distribution channels.



IT companies are continuing to show interest in the cloud industry. With cloud services such as i-Cloud and Dropbox becoming an increasing part of our daily lives, cloud has become a familiar term for most people. Along with existing cloud services, private cloud services are continuing to grow as well.

LG CNS is also developing a private cloud environment solution known as Smart Cloud Block. Smart Cloud Block includes the required components for constructing and managing cloud environments.


LG CNS ‘Smart Cloud Block’

The system guarantees conversion from hardware to a continually expandable software based architecture and the platform is open source[2].

Migration can be performed with immediate response service including U2L (Unix to Linux), which migrates from small type Unix servers to large type Linux servers. Also OSS (Open Source Software) is implemented to minimize costs.

Because Smart Cloud Block is customized for each industry, each company’s needs can be fulfilled. This is a truly customized service.


LG CNS provides services for a wide array of industries from marketing to cloud service. In this way, LG CNS can meet the needs of all consumers.


These days, delivering the service that the customer needs is most important. We can experience custom services in our daily lives as well. For example, one person can receive news about the IT industry from a news site and another person can receive news about travel from the same site. These types of sites deliver information depending on individual interests.

Custom services deliver information according to each customer’s needs and make the decision process much easier while increasing customer satisfaction. Hopefully in the future, the idea of indecisiveness will become a thing of the past. We can all look forward to custom services that will make our lives more satisfactory.

Written by Sunhui Hwang, LG CNS Student Reporter

[1] SaaS(Software as a Service): software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as “on-demand software”.. (Source:[back to the article]
[2] Openstack: a free and open-source software platform for cloud computing, mostly deployed as an infrastructure-as-a-service (IaaS). The software platform consists of interrelated components that control diverse, multi-vendor hardware pools of processing, storage, and networking resources throughout a data center. (Source:  [back to the article]

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